56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.
We’ve said it before, but it’s a good time to be a consumer.
Diverse audiences are big with radio.
TV audience measurement has a long history, starting with Nielsen’s initial measuring of TV viewership in the U.S. more than 50 years ago. However, in the fall of 2016, following the recent rise of digital TV and online streaming, a significant advancement in TV measurement emerged.