Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
At the panel today, speakers from Pinterest, Facebook and Google shared their company’s’ strategy in marketing analytics and utilizing user information to advance the advertising industry.
The New York Women in Communication has been holding featured talks at Advertising Week for years. This year, they brought five women who are in completely different communication fields together to talk about the existing problems that women often encounter in the work space.
During the afternoon panel at Thomson Reuters, speakers from the hip hop music industry talked about their understanding and experience with hip hop culture and branding.
Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?