PRØHBTD Media and Advertising Week present Branding Bud, a new documentary series on the marketing of cannabis in the United States.
Episode 2: Eric Eslao of Défoncé Chocolatier talks about the inspiration and design behind Défoncé, a cannabis-infused product. Drake and Joshua visit Eric Eslao and Amir Mortazavi, Investor of Défoncé Chocolatier, for a marketing meeting about conceptualizing a brick-and-mortar store for Défoncé Chocolatier, and normalizing the retail environment when buying a cannabis-infused product.
Stay tuned for Episode 3 – available Monday, October 30, 2017.
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