Brand Stars

The terminology may fluctuate, but the objective is the same. How to build efficient, friction-free connections between brands and customers through enabling technology.

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will use augmented reality (AR) at least once a month. And this year, many brands seized the opportunity to enhance their user experiences with the advanced tech.

For a time, brand regarded Facebook and Instagram as an exotic spice. Fast-forward only a few years, and Facebook and Instagram advertising is as common as table salt.

Globally, brand-supported tour buses are stars of mass events to honor hometown heroes. Championship parades – like the recent World Series party in Washington, DC – showcase tour-bus bonds to the cities.

We spoke to Meatless Farm’s newly appointed chief marketing officer Lone Thomsen about marketing a new generation of meat-free foods and the transparency needed to gain consumer trust.  

Taking advantage of the biggest shopping season of the year requires a careful blend of planning, executing, and financing strategies.

Upshot’s Liz Aviles discusses the myriad ways brand marketers can (and should) benefit from emulating “drop culture” – one of the fashion industry’s most successful modern tactics.

Let’s face it. Times change, consumers change and sometimes brands need to change to still be meaningful, no matter how iconic they are. However, there are certain times when a rebrand is absolutely imperative.

Intense competition for enrollment – classroom and online – is aimed at two core audiences:  teens and their parents. College marketers are using out of home (OOH) ads to reach both.

Tone of voice isn’t a binary choice, says Neil Taylor of language consultancy Schwa.