The six-second videos is undoubtedly one of the fastest growing trends in modern advertising, but how should advertisers use it to best capture consumer attention?
Brand Stars
Spectacle, Storytelling and Brands: ESPN’s College Football Empire
ESPN has created a media environment where even the most spiteful fans come together to observe the spectacle.
Transforming Miss America
Miss America was able to rebrand their overall value to fit the social atmosphere of the nation and send a message to the people on what Miss America 2.0 about.
The Changing Ways Fans Are Following Sports
Sports are about coming together as a community to watch a game, but the way fans watch a sports game is changing and extending into different media outlets.
Experience as Currency
In an effort to relate to consumers on a notable, more memorable level, brands have turned to operating live experiences.
Run It Like a Girl
#MeToo, diversity inclusion efforts, and countless other conversations revolving around gender equality abound the public sphere these days.
Creating Movements that Matter
In this session, two prominent organizations, SATURDAY MORNING and Spotify, discussed the motivations behind their own authentic initiative: Black History is Happening Now.
The Girl Gaze
Until the people who are in power diversify, women’s voices will not be heard.
3 of the Best: Paula Green
Paula Green was no one trick pony. In 2012 she was inducted to the Advertising Hall of Fame.
Q and A with NASCAR: The Story Behind its Dive into Sponsored Content
We spoke with Sarah Davis, senior director of content rights and partnerships at NASCAR Digital Media