It’s that’s time of year again. The time when industry pundits everywhere try to put their finger on what will make headlines in the year to come.
Brand Stars
Winning isn’t Everything, it’s the Only Thing: The Sports Loyalty Playbook
Nothing inspires quite as much passion as sports.
Women are Living in a Constant State of Contradictions and It’s Not Surprising
In March of this year, I first learned of the “Fearless Girl,” a statue of a little, yet defiant, girl facing Wall Street’s “Charging Bull” statue.
Attention Directors and Agencies: This is How to Get the Most Out of Your Editor
At their core, editors are expert storytellers and problem solvers, and that involves a lot more than just knowing how to use Avid or Premiere Pro.
Shut Up and Hire Her
Somewhere in the world, a room full of advertising agency professionals is brainstorming about ice cream or air freshener or headache remedy. And if the data is correct, there’s an 89% chance that everyone in the room—or at least those making the decisions—is male.
Tolerance & Togetherness in Holiday Advertising
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
IAB UK CEO: How Did We Become So Obsessed By Click-Through Rates?
In 1994 Hotwired.com (today Wired.com) launched the world’s first banner ad.
Five Lessons from Forbes’ Most Engaged Companies
Customers hold more power in the relationship than ever before. With this dynamic at play, how do you stand out?
Finance, Freedom and Flexibility: How Streaming Platforms are Luring A-list Talent On and Off the Screen
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
Breaking Bad Habits: The Tale of the Giant Newspapers
Although the practice made little economic sense after the tax law was abolished, most newspaper companies continued to use the broadsheet format for no other reason than the unproven belief that customers wouldn’t want it any other way.