The challenge we have as marketers is to ensure that we are present and relevant at that 60 percent stage (or more) of the customer’s decision journey.
Brand Stars
A Lesson In Purpose from Airbnb
Countless conversations, focus groups, and a lot of soul-searching led Airbnb to find its purpose in 2014: to make people around the world feel like they could belong anywhere.
From Opponents to Teammates: How Internal Competition Can Derail Brand Mergers
Competition and aggressiveness may be a basic reality of M&A, but they can be easily tackled with purpose and sensitivity.
The Agency of the Future
Algorithmic automation is changing people’s roles, but the realities of consumer wants and desires mean that now more than ever, there is a pressing need for the wondrous chaos of human creativity.
The Impact of Live Social Content on Sports Marketing
With platforms and content strategies rapidly evolving, traditional media no longer holds the same relevance as it once did for sports fans.
The Advertising Industry’s Very Own Brexit Campaign
The principle of free movement – one of the guiding pillars of the EU – will come to an end when Britain leaves the European Union in March 2019, compelling The Advertising Association (AA) to launch their own Brexit campaign.
The 50-Day Interviewship
Perhaps one of the best parts of our internships was that none of us were coffee mules. Yes, we were the new faces in the office, but we were part of the team. We worked on projects for real clients alongside our mentors and the rest of the agency.
The Biggest Agency Gap? Surprise, It’s Not Digital
The barrage of studies related to shorter CMO tenure indicate that their clients are too often seen as lacking the internal credibility to impact the foundational business of the company.
How to Best Manage Working in a Virtual Agency Space
Having an office that can be anywhere in the world is awesome. It’s of vital importance to listen to both your collaborators and clients to see what they want from a virtual design agency and we’re constantly improving our processes.
What Marketers Can Learn from Fearless Girl
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.