In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
Brand Stars
Next Gen for a New Gen: Content, Voices and Influencers
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
The Brand As Experience
People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.
How to Make a Creative Partnership Flourish
A creative partnership is similar to being in a full-time relationship. In most cases you spend more time with your creative partner than your significant other.
From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity
Having an “if it ain’t broke, don’t fix it” mentality can be a major blind spot when it comes to cultures of diversity. In fact, Kevin Wertz, CEO of Campbell Ewald, believes this was the blind spot that lead Campbell Ewald into crisis in 2016.
New York Women in Communications Presents: Charting Your Course at Any Stage
The New York Women in Communication has been holding featured talks at Advertising Week for years. This year, they brought five women who are in completely different communication fields together to talk about the existing problems that women often encounter in the work space.
Talent and the Culture of Accountability
The topic is hot, but by no means is the conversation new. Talent seeking in the advertising industry needs to expand its diversity and inclusivity in order to change cultural norms inside agencies and be better representative of the population.
Liberating the Creative Voice
At their seminar, Liberating the Creative Voice, Neil Waller, Co-founder and CEO of Whalar, and Chloe Gottlieb, Chief Creative Officer, US, at R/GA, could share how their work with influencers has led to a greater sense of community and connection between brands and their audiences.
CEO Connectors
CEO Connectors, moderated by AT&T AdWorks’ Maria Mandel Dunsche, featured a panel of leaders across media, technology, agency, marketing and research, brought together to discuss the shifts in the industry and how we can change the way we communicate, market and connect with one another.
Self-Disrupt: Creating the Next Agency Model
No longer are consumers following traditional media habits such as reading, listening and watching. Consumers now have a new set of technological habits, including tweeting, streaming and scrolling.