Who is to blame for brand safety failure? Is it the brand, the agency, the publisher, or is it Mrs. Peacock in the library with the candlestick?
Brand Stars
Death of the Big Reveal
The big reveal. Its one of those tropes about advertising that pop culture can’t seem to let go. On TV and in movies, it’s an exciting thing.
How Do You Tell the Stories of 1.2 Billion People?
What do the stories of 1.2 billion people look like? Are they each unique? Distinguishable by each individual’s distinctive background, culture or language? One would imagine they would be.
The Marketing Society’s Uncomfortable Conversation, with Dave Trott
An incredible panel of seasoned, uber-achieving ad executives that are known for shaking things up and delivering massive results was asked, “What is the elephant in the room?”
Is Spotify Leading the Way to an Ownership-Free Society?
Think of shared playlists, digitally rented films, unlimited access to second homes, shared offices … as temporary access to these things becomes more reliable, and the concept of ownership as a desirable entity disappears, is this the end of ownership as we know it?
How Do You Cover a World Cup Like Russia 2018?
For all the media’s focus on the alleged FIFA corruption behind the bid, frenzied panic over hooliganism, and the resurgent narrative of a Cold War-esque East-West divide, it is quite easy to forget there will be a football tournament going on.
Shout, Shout, Let It All Out – Why Agencies Need to Raise Their Voice
While agencies are brilliant at servicing the advertising, media and technology needs of their clients, it’s a truism that they are not always so good at promoting their own successes, viewpoints and specialisms to the wider world.
Which Hat to Wear, When: A Female Manager’s Struggles
When my team leads gave me the heads up they were planning to take the day off to support A Day Without a Woman as part of International Women’s Day, my first thought was one of sisterhood and pride. I am fully onboard with the surge in activism, and ensuring our voices are heard in such tumultuous times.
This Week’s Perspective: Jennifer Siebel Newsom
When I speak in public, someone will regularly come up to me and say, “your film changed my life.” And it’s all sorts of different people – men, women, high school students, parents, executives, white, black, brown.
Has Brexit Already Impacted Brand Protection?
For the first time since the economic crisis of 2008-2009, filings of EU Trade Mark and EU Design applications by applicants in the UK have fallen, suggesting that the consequences of Brexit are now being recognised and considered by UK businesses.