Recently, clients have been coming to us to help carve out a new space for their brand in a fragmented marketplace. And they want to do that without losing equity with their current consumer.
Brand Stars
5 Ways to Revamp Your Digital Marketing Strategy in 2017
In the digital world you really can’t afford to let your brand stagnate. In order to stay relevant and keep pace with the times, you must always be evolving and improving your approach to digital marketing.
Millennial Research is Destroying Brands
For decades we’ve been researching the largest generation to hit our lifetime. Millennials. Many brands are ‘millenniwashing’ themselves so much they lose their points of difference and in turn, their value.
Capitalising on Data-Driven Acquisitions in 2017
Among the plentiful tech acquisitions of 2016 there were several that puzzled and intrigued the industry. But it’s safe to say that when the strategic rationale behind M&A activity in the tech space is initially unclear, it’s usually about data – and more specifically, first-party data modeling.
This Week’s Perspective: Farrah Storr
There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.
This Week’s Perspective: Marisa Thalberg
There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.
4 Trends Shaping the Future of Enterprise Communications
As products and services become commoditized, companies must differentiate based on the quality of their customer experience. Enterprises today need to do more with less – with a greater focus on process improvement and intelligent automation.
Why The Super Bowl Is The Ultimate Opportunity for Brand Collaboration
Marquee events like the Super Bowl are rare times when people actively look forward to commercials. But with the cost of a spot reaching $5 million, advertisers have been thinking differently about how they can still participate.
Upon Further Review, Costly Super Bowl Ads Don’t Drive Sales or Brand Lift
If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for 30 seconds of air time.
The Moment That Marketers Live For
When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night, “who is your hero?” he probably wasn’t expecting the veteran quarterback to tear up in response. But in one of those moments that’s just too good to be scripted, that’s what happened.