Brand Stars

As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.

Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.

With the holidays fast approaching, many ecommerce experts have predicted a “shipageddon” phenomenon with delays and chaos adding to the end-of-year drama. Despite a challenging year for most businesses, ecommerce has experienced tremendous growth in 2020.

It started with a chance meeting and an innocent question. What 30 years in journalism taught me about storytelling for business.

The pandemic has disrupted the arts, entertainment, and retail industries in a major way. But, many businesses in these sectors have embraced remote technology to provide a viable and profitable path forward.  Here are a few examples to inspire you.

If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging won’t resonate the way it once did.

While spending remains strong – many shoppers plan to spend equal or more on gifts this year – it’s clear that consumer priorities are shifting.

An influx of digital communication combined with other apps and tech tools, however, comes with the risk of overwhelming and distracting employees, leading to reduced productivity and impacting mental health.