By the Numbers

71% of Americans think brands have a role in responding to the issue of police violence.

For years, everyone talked about big data, and the marketplace put many mechanisms in place to collect piles and piles of data to better push consumers through the sales funnel. Today, it’s no longer enough for marketers to use data to just sell.

2020 seems like the year that everything has decided to go wrong in the world. But the good news is, we finally made it to the back half.

The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.

With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.

CCPA’s guiding principle revolves around the concept that a consumer should be notified that their data is being collected. That component is really powerful if it’s done correctly or with integrity, bringing an added level of education to consumers that they never had before.

When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.

Marketing – working in tandem with finance – will increase shareholder value by helping acquire new customers and grow sales.

Before the COVID-19 social distancing rules came into play, 63% of shopper journeys were already beginning online, with nearly 50% of shoppers using mobile to make a purchase rather than visiting a store.