Marketers are no saints when it comes to the seven deadly sins. Seriously. Now that we’ve gotten your attention with some delightfully controversial chat, let’s talk about the pandemic, which some might say is their chosen deity’s way of taking us all down a rung or two.
By the Numbers
A COVID-19 Strategy Manual For Negotiating Upfronts in 2020
Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
New Data: Businesses Are Reopening, but Most Consumers Aren’t Ready
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
4 Ways Performance Marketers Should Operate As COVID-19 Rolls On
At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.
The Trust Gap: Platforms and Influencers
On examining influencer led consumer purchasing habits, there is a clear correlation between greater trust and increased purchasing – across all age demographics and platforms.
Google Diversity Report Shows Little Progress Toward Racially Just Workplace
The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.
Email: Don’t Count the Inbox Out in This Decade
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
AWChat: Morning Consult
Our Twitter chat today we welcomed @morningconsult to discuss consumer behavior in the world of #COVID-19 Here’s a recap of the #AWChat in case you missed it.
What To Run and What To Pause During Covid-19
The most important thing to keep in mind, though, is that any research efforts undertaken now should be led with empathy for the participants and sensitivity to the current situation. Here’s how to determine what research to run and what to pause.
Identity Innovations Will Create Complexity, Shared Standards Can Help
The independent identity solutions being introduced into the market aren’t as good as a common industry standard, but they are probably going to be the best we have for some time to come.