Self-care was certainly a focus in 2019 which included social media breaks, digital detoxes, and downtime. My how quickly things have changed.
By the Numbers
Insights For May – Passing the One Month Quarantine Finish Line
Our lives are starting to take on a different texture as the physical dimensions of our personal space have become so literal. Needing some space in the COVID era is just that.
How the Coronavirus is Changing Digital Advertising
The coronavirus has brought huge changes, and, even after the worst is over, advertisers must navigate it. From the strategic shifts in brand and performance to the demand for trusted news content, smart marketers will start acting now to get ahead.
Six Strategies to Immunize Your Agency Against A Pandemic
The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.
How COVID-19 is Changing Consumer Behavior, And What To Do About It
People are spending more time at home engaging with media, yes, but the way they’ve engaged with media has changed radically from week to week over the course of the last month.
The Impact of Coronavirus On Consumer Spending
The biggest concern for US adults relating to COVID-19 is its impact on the economy, topping worries about themselves or loved ones becoming ill.
It’s Time for Reality Check in How We Talk About Personal Data
Today’s efforts to legislate consumer privacy are being executed with a chainsaw rather than a scalpel—and that’s ultimately going to be a problem for marketers and consumers alike.
Incrementality is Essential to Building Market Share
Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
Reinventing the Survey for the Modern Social Landscape
Surveys will remain a vital part of the market research toolbox, but today’s brands don’t need to simply accept the well-known limitations of their findings. By layering earned data on top of survey findings, marketers can achieve the depth and scale—in both insights and audiences—required for campaign success.
The State of Programmatic in COVID-19 Times
This is an attempt to take a brief overview of what impact these changes have on programmatic advertising as of now, several tactics helping brands to adapt (or at least stay lean and flexible as much as possible), and key events to watch in order to calibrate further strategies.