Consumers simply aren’t listening anymore. They don’t have to. Today they’re the ones in charge, not marketers. We are living in a new era: the era of infinite media.
By the Numbers
Persuading Your Client to Close a Million-Dollar Deal Remotely
Instantly, we are being asked to adjust to continue our day to day working relationships with clients, but it’s a new definition of “being connected.” This time has a whiplash effect on every person, every business and every decision being made in an uncertain future.
The New Norm: Rewriting the Future of Purchasing Behavior
As we hurtle forward in an unprecedented time in our country’s history, millions around the world have been forced out of their daily routines, required to quickly adopt new technologies and procedures to comply with health and safety initiatives like shelter-in-place, social distancing, isolation, and quarantine.
Amazon, Facebook, Google and Booking.com Carry Out Tens of Thousands Of Experiments Each Year
Innovation is important because it drives profitable growth and creates shareholder value.
Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities, and social media. Here we’re covering the survey’s most important findings.
Invalid Traffic Is More Complicated Than You Thought
Invalid traffic (IVT) has long plagued the digital advertising industry—costing marketers all over the world billions of euros due to inflated impressions, misrepresented metrics, and inaccurate reporting.
For Data, The Only Way Is Trust
In a world of growing complexity and digital upheaval, brands must focus more than ever on building trust.
Should You Keep Buying What You Cannot Measure?
A few weeks after Google announced Chrome stopped supporting third-party cookies, experts are still discussing how programmatic buying will weather the storm.
Twitch To Reach 47 Million Views By 2023
This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.
How to Take a Culture-First Approach for Successful Digital Brand Advertising
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.