By the Numbers – Page 33 – Advertising Week 360 • AW360

If your small business brand isn’t healthy, neither is your business.

In 2018, data-driven strategies have become a must versus a nice-to-have within the marketing industry.

Marketing pros surely admire the fundamentals that fuel the niche ad genre of the sports-fan billboard.

Scientifically Proven Ways to Increase Sales and Reduce Churn

Decades ago Amazon disrupted commerce with its leadership in launching one of the first online marketplaces for books.

Black Friday is going to be big this year and it isn’t going away as a tent pole event for businesses and consumers alike anytime soon.

Word-of-mouth marketing is the most powerful marketing tool for most businesses.

How Stop & Shop ditched traditional ads by bringing real customers into the spotlight.

In marketing, empathy has been deemed the “key” to great campaigns, a crucial new success metric.

Tasha Cronin, Co-Director of Interactive Production at Droga5 breaks down her views on emerging tech’s impact on the creative game.