By the Numbers – Page 34 – Advertising Week 360 • AW360

Visual search is worth a thousand text-based searches.

With a smartphone in every hand, we’re living in an omni-screen world with millions of messages competing for the consumer’s attention.

Content marketing has long been aspirational storytelling.

Increasing traffic is key to converting more visitors to leads (and consecutively, customers) or generating some extra ad revenue.

Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand.

In a surprising move, Toys “R” Us, pulled out of its bankruptcy auction and announced that it’s taking steps towards reinventing itself.

There’s something we all do in restaurants that should seriously worry your business.

With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.

Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.

Learning how to deal with Generation Z will be communicators’ next problem, but it can also be their next solution.