As data governance takes center stage, these clean rooms are proliferating, along with growing buzz about their advantages.
By the Numbers
How Social Data Can Inform Video Storytelling
Leverage audience intelligence to make smarter business decisions
Teens and Young Adults: What Marketers Need to Know
Generation Z is the newest generation, so new, that its cut-off has yet to be determined.
Catering to the Health-Conscious Consumer
Without a health kick, can brands still thrive?
Don’t Let the Fall TV Season Fool You: TV is Still Central to an Omnichannel Strategy
Despite all the gloom about network TV, lots of people still watching video on a TV set.
Fall Customers Bring More Holiday Sales
It’s critical for marketers to build momentum in the fall and stay top-of-mind leading into the holiday shopping season.
Seeking Authentic Conversations With Consumers? Then it’s Time to Evolve.
A few weeks ago I had the opportunity to speak to an incredible group of content and brand marketers at Content Marketing World.
How Brands Can Use Cross-Channel Advertising to Create a Better User Experience
It’s no secret that the consumer journey is no longer linear. A consumer may view an ad for a product on a connected TV, look up the product on a phone, and then purchase that product in-store.
Time is on Your Side – Why Time-in-View Matters
To really change the way we reach consumers, we need to ditch the impression and start thinking in four dimensions.
3 Design Strategies to Turn Millennials and Gen Z into Zealous Advocates
Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products.