In the battle to attract and retain new customers, competition is inevitable.
By the Numbers
Customer Identity Management – What It Is, Why It Matters, How It’s Done
It takes a three-pronged attack to create a successful customer program for your brand: a combination of data diversity, data accuracy and data strategy.
Q and A with NASCAR: The Story Behind its Dive into Sponsored Content
We spoke with Sarah Davis, senior director of content rights and partnerships at NASCAR Digital Media
As the Audio Landscape Evolves, Broadcast Radio Remains King
Each year, there are more and more ways to listen to information and entertainment in America.
Cross Channel Optimization – Bringing the Online… Offline
At Clear Channel Outdoor, we’re evolving to meet brands’ enthusiasm and desire for new insights and data-driven decision making.
Online Marketplaces, the Sleeping eCommerce Giant
Only ten percent of the five trillion in total annual sales in 2018 is attributed to digital channel sales.
How Data Informs Better Audience Targeting
Data is the connective tissue between an advertiser and their audience.
When Transparency Isn’t Enough
The data that powers digital advertising is a mess.
Tips for Getting Culture Right: Brand Building and Creative Development
Over the past 60 years, we’ve had the privilege of helping clients across nearly every industry navigate culture.
What Makes Advertising Fascinating?
When the next generation looks back on our advertising they’d have to wade through a lot of useless banner ads before they came across the good stuff.