There has never been a more dynamic and challenging time to be a marketer.
By the Numbers
How Storytelling Can Drive Brand Love and a Better Bottom Line
There’s no doubt about it: video is the most powerful medium today.
New Survey Ranks In-Video Advertising as Top Solution
61 percent of viewers globally say they skip ads when possible
Fixing a Hole in Television’s Ad Model
TV’s are everywhere, affixed to your wall, becoming the wall or in your hand.
Programmatic to the People
Advertisers can now purchase digital OOH inventory…
Radio Receivers: Diverse Audiences Lead the Way
Diverse audiences are big with radio.
Interview with the Head of Global Partnerships at Bombora
The Future of Data is Recognizing Intent
Ad Industry Icons and Influencers to #AWNewYork Attendees to ‘Get Out of Home’
Bold ideas need a bold platform.
In-Language and In-Culture: Digital Marketing for the Hispanic Mindset
We recently partnered with Magna and IPG Media Lab to develop a study to better understand the role of contextual targeting in digital (mobile and desktop) video ad experiences.
Engaging the Powerhouse U.S. Hispanic Online Shopper
U.S. Hispanics are the ultimate omnichannel shopper; both their offline and online buying visits are growing significantly more than those of non-Hispanics.