Khalil Younes, Coca-Cola’s EVP of Marketing in Japan, took the stage at AWAsia to discuss the secret behind the brands strong performance in the country.
By the Numbers
Building Brands In A Connected World
At the heart of Unilever’s Marketing strategy, there are 3 pillars to crafting brands for life according to Luis Di Como, EVP of Global Media at Unilever.
The Trust Barometer
2018 will be known as the year for the battle of truth.
Goooaaalll with 2018 FIFA World Cup Sponsorships
As the World Cup arrives this June, global brands will continue to see a return on investment with their commitment to soccer.
Meet the Momillennials
There is no one mom. Those were the words that Dick van Motman, Gobal President of Dentsu Brand Agencies used in his introduction of Advertising Week speaker, Merlee Jayme.
Listening to the Audio Opportunity at The Washington Post
Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum.
Marketing to Unlock Rising Expectations
Our needs as consumers have not changed but our expectations for the brands that serve us have changed dramatically.
How Luxury Fashion Brands Are Breaking the Rules of Social Media Marketing
What are rules there for, if not to be broken?
Why Marketers Should Take Notice of Hispanic Spending Tendencies Now
The U.S. Hispanic population has grown to record-breaking numbers, effectively making it the second biggest Hispanic country in the world.
Moving From Globalisation to Globality
Is being a global brand in today’s world a blessing or a curse? This was a very compelling question that was asked within the presentation Jessica Davey, Chief Marketing Officer, McCann Worldgroup Asia Pacific, gave to the audience at AWAsia2018.