It is little wonder, given dentsu X has operations in 13 Asian markets, and more recently Europe, that its executive team would be theorising best practice for client strategies looking to take brands from East to West.
By the Numbers
Will GDPR Spell the End of Lazy Marketing?
Marketers should be looking forward to GDPR.
Why Billboards and Out-of-Home Advertising Are Having a Moment
Brands need to find new alternatives to getting in front of the consumer and they’re turning to traditional old-school vehicles with a future twist.
GDPR Marketers Will Need to Think Outside the Box if They Want to Target Consumers at Scale
Later this month, the biggest shake-up to data privacy in 20 years becomes official—representing one of the most significant shifts in how businesses collect, use and store consumer data.
Is Facebook’s Loss In User Engagement A Gain For Google?
On the heels of forecasts by research firm eMarketer that Facebook is losing younger users at an alarming rate (2 million users under the age of 25 will flee the social network in 2018), the question arises: which rival network will benefit from the shift?
How Brands Are Incorporating Purpose (And It Has Nothing To Do With Mother’s Day Tweets)
On the heels of Mother’s Day, how many companies will we see this week post campaigns about their commitment to working mothers and advancing women at work? A lot, I’m sure.
The Marketing Academy Reveals the UK Scholarship Class of 2018
During an exclusive party hosted by BT, The Marketing Academy announced the cohort of marketing executives selected for the 9th year of their coveted UK Scholarship Programme.
Spotify’s OBIE Win Spotlights Other Media Use of Out of Home Ads
Spotify won the big prize at the 2018 OBIE competition — fittingly “Platinum” — showcasing how other media rely on out of home (OOH) advertising.
Brand Marketers & Big Data
In the marketing area alone, McKinsey estimates that data-driven companies worldwide improve their marketing ROI by 15-20%, which adds up to $150-$200 billion in additional value.
20+ Facts to Guide Your Small Business Marketing Strategy
Here are 24 small business marketing facts that may surprise you… and change that way you approach marketing for your small business.