The recent tongue-in-cheek “cease and desist” letter sent to Jacob Rees-Mogg MP created quite a talking point.
By the Numbers
5 Effective Ways Your Business Can Wow and Win Back Lost Customers
Your customers are your business’s most valuable resource. And, though we wish we could hold onto every customer forever, the truth is that customers move on.
Messi and Neymar Jr. Join Forces to Combat Childhood Hunger
Lionel Messi and Neymar da Silva Santos Jr. join Mastercard’s slate of iconic sports ambassadors as part of a partnership to launch the Start Something Priceless campaign in Latin America and the Caribbean.
Zuckerberg, Cambridge Analytica and Marketing in a New Age of Privacy
Many years ago, I famously said, ‘You have no privacy, get over it’, which caused quite the controversy at the time. Fast forward to today and data privacy is even more so in the spotlight, but this time Mark Zuckerberg is the villain of the peace and I’m just the messenger!
6 Ways Your Small Business Can Stretch Its Marketing Budget to Grow Revenue and Profits
Small business owners and entrepreneurs envy the virtually unlimited marketing budgets of large companies.
Striking the Balance Between Creativity and Data
Marketers today have access to more data than ever before, and as such it can be tempting to focus efforts entirely on numbers and insight.
4 Reasons Why Big Ad Agencies Are Not Too Big to Fail
For 40 years the advertising industry has been consolidating to the point where five holding companies now account for 70% of global industry revenue.
Baby Boomers Have Taken to Freelancing — and They’re Beating Millennial’s at Their Own Game
With the invention of the “gig job” — temporary, ad hoc work found online — the American workplace is shifting drastically.
7 Generations of Luxury Experts Have Been Formed in the Luxurylab
In 2011, the economic and financial crisis hurt the sales rates of several luxury markets; the emerging ones -such as Mexico’s- were not affected, on the contrary: in our country there was a 15% annual growth.
Veterans Need Our Help from the “Trauma” of War
While large advertising agency holding companies have attempted to create traction in hiring veterans, few formal programs exist to take advantage of their diverse skill sets and capabilities.