When it comes to advertising, the importance of ‘the story’ lives on.
By the Numbers
Introducing Our Guide to Mastering B2B Video in 2018
Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report.
Digital Disruption: The 3 Questions Marketers Must Ask
The rise of bots and personalization in a multi-device, multi-channel world, the days of staunch brand loyalty are giving way to the new and unique, the next best thing.
Get in the Game: How to Boost Engagement for Your Video Ads
As a marketer, you want everyone to see and interact with your video ads. But as a consumer, you can attest to the fact that you’re not always up for watching one.
Why Technology Marketers Should Enthusiastically Embrace B2B Video
Shhh… Tech Decision Makers Are Trying to Tell Us Something.
The Big List of B2B Video Ideas
We did our own scatter-hoarding and put together this big list of B2B video ideas. But unlike a protective squirrel standing guard outside its stockpile, we’re all about sharing.
Does B2B Video Marketing Have to Look Like The 6 o’clock News?
Five video leaders think it’s time to go beyond the talking head – and do more with moving pictures.
Open Source: Building the Future Roads of Programmatic Together
Ongoing industry debates surrounding auction dynamics, ad fraud, inventory quality and supply chain optimization are more than just industry ailments.
The Newest Threat to Brand Safety
In today’s digital environment of fake news and advertising potentially appearing alongside offensive content, brand safety is increasingly a major concern for digital advertisers.
An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes
Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster.