‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.
By the Numbers
Future-Proofing The Brand in An Age Where The Customer is The Commodity
In July 1998, Harvard Business Review published an article from Joseph B. Pine II and James H. Gilmore titled Welcome to the Experience Economy.
The Art of Buying Well
By now it’s indisputable that the strength of a modern brand is built on having a clear vision of a brand’s “total experience,” and then activating it across the entire journey.
Amazon-pocolypse: Five Reasons to Panic
As Amazon becomes a more dominant force it will undoubtedly be putting more companies out of business than it already has.
Havas’s Predictions For Life At Home, Work And Play In The Next 12 Months
The landscape is changing rapidly in consumerism, giving marketers a host of new challenges in the new year.
Hello Janesville . . . Hometown Billboards Target Messages to Members of Congress
Mail and phone calls are con+stant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.”
Why The Media Giants Are Too Big to Ever Be Fully Brand Safe
The mood is optimistic as the digital advertising industry prepares to fix its problematic supply chain.
It’s Not All About Size, Marketers Must Embrace Quality Over Quantity
The size of one’s black book of customer data was once something to aspire to.
6 Holiday Marketing Tips and Ideas for Small Businesses
This time of year, there are holiday marketing campaigns everywhere.
Why Do Marketers Still Fall for the Siren Call of Video Completion Rates?
Back in 2015, my colleague described the many reasons why video completion rate (VCR) was an inadequate way to measure campaign success.