It seems as if each holiday season brings with it another November and December of retailers scrambling to strike the best balance between online and offline sales.
By the Numbers
Why GDPR Will Fast Track the Fourth Industrial Revolution
Artificially intelligent chatbots are dispensing online therapy, virtual reality is transporting us into far away galaxies, and the internet of things is making vehicles smart enough to drive themselves — we are hurtling at astonishing speed into the fourth industrial revolution.
Tolerance & Togetherness in Holiday Advertising
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
How Netflix Uses Analytics to Thrive
At a time when companies in many industries offer similar products and use comparable technology, high-performance business processes are among the last remaining points of differentiation.
How In-Store Retailers Can Make Their Customers’ Holidays Merry Again
As the bells have begun ringing in this holiday season, in-store retailers are likewise wringing their hands: will this holiday season make or break them?
3 Ways First-Price Auctions Will Expand Programmatic Transparency & Revenue
Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-price auction.
The More Control You Have Over Your Digital Destiny, the Higher the Dividends
If you want to see the future of ad tech, look to the evolution of financial trading tools.
Why You Should Be Paying More Attention to Your Holiday Email Marketing
Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked.
The Cranberry Sauce Conundrum: Lessons for Marketers Ahead of the 2017 Christmas Season
The 2017 festive season promises a lot for retailers after last year’s holiday sales beat expectations in the UK and US.
This Is Exactly Why You Should Be Terrified About Amazon
What business is Amazon actually in?