Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.
By the Numbers
4 Digital Marketing Techniques Movie Studios Should Use to Drive Attendance in Theaters
With sweeping changes in technology, evolving media consumption and advances in audience data habits, the model of marketing new movie releases is poised to undergo radical change.
Finance, Freedom and Flexibility: How Streaming Platforms are Luring A-list Talent On and Off the Screen
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
How Did The New York Times Use $10 Million Dollars to Fight Trump?
When Donald Trump won that election two things happened. One, a lot of people cried. And two, the hiring of crisis communication consultants peaked.
How Are Media Buyers Still a Thing?
I always enjoy the segment of “Last Week Tonight” where John Oliver asks the question “How is this still a thing?”
Now Hear This: Podcasts are Here to Stay
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
Brands Are Under the Influence(r)
We are in an age of the skeptical consumer—trust is dangerously low, even in once venerable institutions like governments and media.
Helping Humanity with the Back Office
Last week, Bill Gates tweeted that his next big mission is to explore the enigma of Alzheimer’s disease. I got ridiculously excited.
Set Designer Describes Billboard Power in New Martin McDonagh Movie
Production manager Inbal Weinberg explains how and why billboards were used, in this Q&A with the Outdoor Advertising Association of America.
Don’t Give New Data Laws the Brush Off: The GDPR Still Applies to You
Read the phrase ‘Europe’s new data protection laws’, and you may be tempted to skip to another article, asking the question: ‘Why is that relevant to me?’