It’s that time of year again. Christmas. And true to the season, brands and advertisers alike have come to the table with their very best efforts to win our hearts, minds and hard-earned pounds.
By the Numbers
Brands on Blast: Will You Avoid Crumbling Under the Weight of a Social Media Call-out?
The emergence of social as a broadcast platform now gives people the unprecedented opportunity to share and amplify their messages to a much larger audience than ever before.
How Dark Social Can Shine a Light on Consumers’ Christmas Shopping Habits
Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
Future-Proofing Publishing: Three Ways to Capitalize on the Changing News Landscape
By controlling the distribution of audiences, these few referral sources now own the publishing and content discovery space — and a huge share of the ad dollars that come with it.
Brands Shouldn’t Try to Disrupt People’s Days
Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
A New Sprint: Why Companies Need More Than Speed To Survive the Innovation Crisis
Whether or not they realize it, many big businesses are trapped in an innovation crisis. And unfortunately, that crisis is likely the direct result of success.
The Big Business of Making Personal Connections with Diverse Travelers
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.
The Importance of Analytical Marketing Strategies
More customer experience could be leveraging data to improve performance by, increasing personalization or improving cross-sell.
Video is Now the Biggest Ad Format: Are Millennials Shifting Trends Again?
With mobile and social continuing to influence and shape consumer behaviour across the generations, expectations of seamless digital experiences will also continue to increase.
The Rise of Native Programmatic Advertising
What makes native programmatic advertising such a win for advertisers is that it connects to the consumer in an innovative way and also allows for marketers and advertisers to place advertisements that seem intuitive to consumers.