Brands that chase a homogenous idea of the Millennial mindset are missing the bigger point.
By the Numbers
Why Micro-Influencers Pack a Macro Punch for Brands
From straight-talking foodie bloggers to bubbly cosmetic vloggers, influencer marketing is booming.
With Data Artistry Comes Humanizing Context
The obsession with data in the business and marketing worlds has reached frothy and frenzied levels.
Programmatic TV Advertising is Like Teenage Sex: But How Do You Do ‘It’ Right?
Programmatic TV advertising is everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get.
Maintaining the Truth in Communications
With the emergence of new types of communications, it’s more important than ever to be transparent.
The Impact of Live Social Content on Sports Marketing
With platforms and content strategies rapidly evolving, traditional media no longer holds the same relevance as it once did for sports fans.
Recognizing the Real TV Picture
Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.
Seasonal Shopping is Changing and Programmatic is the Only Way to Keep Up
Programmatic advertising ensures brands are prepared to meet the unique needs of their seasonal shoppers when and where it really matters.
US Government Turns to Digital Billboards
Government’s reliance on digital billboards reflects the evolution of media.
How to Run an Influencer Program with No Budget
Most businesses are able to pay-per-post when working with influencers, and we recommend that as the right route, if you can swing it. If you can’t, here are some key discoveries that worked for me.