Understanding customer behavior and preferences across the broader online and offline ecosystem allows a brand to see their customers on a much bigger and more colorful canvas.
By the Numbers
Which Social Platform Has the Best Stories…? All of Them
Beyond celebrities, every social platform today has its own army of massively popular, hugely creative influencers, who understand the type of content their audiences crave and know how to develop it – at speed.
Why Media Planners Are Increasing their Investment in Social Video
Just having an audience doesn’t guarantee ad engagement… According to some research up to 80% of viewers use the ad skip button on YouTube.
Influencer Marketing: Thinking Outside the Tube
Forward thinking brands are taking note of which platforms influencers are expanding to and following them in order to further increase the reach of their campaigns.
Top 5 Data Takeaways at Advertising Week 2017
Here are my top takeaways from the most interesting themes that came up during the week.
Cut the Hype about Cutting the Cord!
How big is this mass exodus from TV that we keep hearing about? A ten per cent yearly drop? 15? As high as 20? How about less than 1 per cent?
Wish You Were Here: The Power of Shareable Brand Experiences
At their best, experiences designed and built to inspire participation and social sharing can be invaluable platforms for deep consumer engagement with brands.
Retailers: Don’t Worry, Be Omnichannel Happy
A successful retail strategist should be utilising every channel available to them, which means using physical and digital platforms collaboratively in their hunt to get shoppers over the line.
Preventing the Dreaded Holiday Churn
Once the gift buying fanfare has died down, every retailer is faced with the same challenge – keeping the holiday shoppers that spent with them during the season.
Outfront: A Historic Future for OOH in NYC
After a two-year, highly competitive procurement process, Outfront Media was awarded a 15-year contract for the advertising display franchise by the MTA, as well as a new 10-year contract for the MTA billboard franchise.