While advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked the tools and understanding needed to accurately measure their true value.
By the Numbers
Branding and Sales: The Great Balancing Act
It’s tempting to focus on outcome metrics with highly targeted digital buys, but if you don’t leverage your brand to get into the consideration set, you don’t stand a chance.
As Martech and Telcos Get Cozy, Marketers Offered a Preview of Data’s Future
While rich data assets may not be readily available across all verticals, telco’s recent developments provide a clear view of where consumer identification is going across the landscape and how first-party data and CRM files can make all the difference.
The 5 Pillars of Building a Brand Experience
How do we build something that’s strong enough to first attract attention, then begin a conversation and ultimately be so powerful it creates a gateway to full brand immersion?
The Age of Intelligent Brands
Intelligent brands will need to redefine the very essence of marketing, which will no longer be about producing products then spending trillions on driving demand.
The Secret to Building Brand Love Among Parents?
Parents, and new parents especially, are quick to sniff out disingenuous crap, and presenting a reality far from the truth is dangerous.
How YouTube Influencers are Rewriting the Marketing Rulebook
There’s a huge cultural shift in the nature of celebrity, authenticity, and community—all topics we as marketers care about—and it’s being driven by a new class of diverse, authentic voices we call creators.
The New Star Power: How Brands Are Handing “The Power” to Influencers and Micro-Influencers
OOH gives everyone a chance to gain earned media impressions and spread an ad’s influence beyond the physical ad itself.
Ensuring Accountability and Transparency in Digital Advertising
To improve digital advertising’s reputation, we must go back to basics and work in the interest of all.
What Marketers Can Learn from Fearless Girl
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.