When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.
By the Numbers
When Content, Consumers, and Consumption Collide
We know online video consumption is continuing to grow on platforms like social media; but how is this going to change the industry?
Next Gen for a New Gen: Content, Voices and Influencers
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
The Next Era of Mobile: How Apps Are Revolutionizing The Way Brands Do Business
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
The Instagram Effect: Where Business and Passions Meet
Not a single seat was empty at PlayStation East theater on Wednesday morning when Instagram Chief Operating Officer Marne Levine, Glossier Founder and CEO Emily Weiss and actress and businesswoman Sarah Jessica Parker took the stage to talk all things Instagram.
How to Make a Creative Partnership Flourish
A creative partnership is similar to being in a full-time relationship. In most cases you spend more time with your creative partner than your significant other.
Courage in the Face of Controversy
Moderator Molly DeWolf Swenson began the session “Courage in the Face of Controversy” by asking the audience to raise their hand if they think we are in a controversial, polarizing time.
Storytelling is Dead
Raja Rajamannar believes point-blank: story-telling (as we know it) is dead. He wasted no time letting the audience know where he stands on this issue at his lecture Tuesday afternoon.
Transforming Digital with Revolutionary Style
This afternoon Rachel Zoe, CEO Rachel Zoe, Inc and Editor-in-chief of The Zoe Report of Rachel Zoe, Inc sat down with Ruth Stubbs the Global President of iProspect. The women discuss the newest trends in retail: digital marketing.
Gen Z Doesn’t Care About Your Brand – How You Can Reach Them Anyways
Generation Z is powerful, and with the right insights, you can still make them care about your brand.