We live in a world where everyone wants our attention. Among those people are advertisers. From billboards to TV commercials there are an abundance of signals.
By the Numbers
Wired Brand Storytelling
Kim Kelleher sat down with three master storytellers in advertising during “Wired Brand Marketing” to hear how they are answering this question about what constitutes good storytelling. Their advice is pretty straight forward: make it human.
Reaching and Keeping Customers in the New Retail Era
As technology changes, so do consumers’ needs and wants. In this new era of cutting edge technological advances, it is imperative that retailers accommodate these new trends, if they aim to optimize their profit.
CEO Connectors
CEO Connectors, moderated by AT&T AdWorks’ Maria Mandel Dunsche, featured a panel of leaders across media, technology, agency, marketing and research, brought together to discuss the shifts in the industry and how we can change the way we communicate, market and connect with one another.
Aligning Incentives is the Key for Success in Adtech
Last year, the wave of discussion about whether adtech or martech is superior rumbled from Madison Avenue to Silicon Valley. For most, martech was the clear winner, with the sector’s SaaS-based business model a “key factor” in its success and desirability.
Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance
People across the globe are constantly looking at their screens. More than ever, getting people’s attention is extremely challenging.
Not Your Parents’ Branded Content
Content branding has evolved and grown to the point where it seems like, as Keith Hernandez, SVP of Brand Strategy and Sales at Bleacher Report, said, “everyone has a studio” for creating brand content.
The Truth about Gender Bias in Ads in 2017
Gender biases in advertising are almost as prevalent in society as they were more than a decade ago, according to the research done by the Geena Davis Institute on Gender in Media and J. Walter Thompson 2017 Cannes Lions.
Think Millennial
Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?
What Motivates Millennials to Act?
This question kicked off the “The Art of Activating Millennials” on Monday morning, and each of the six featured panelists agreed that what matters most to millennials today, whether deciding to take a certain job, buy a certain product or stand up for a social cause, is creating memorable experiences.