By the Numbers

With billions of dollars at stake, hundreds of companies now collect and analyze more data, on more parts of the consumer journey and advertising experience, than ever before.

This morning, when I woke up with a sore back yet again, I decided it…

Everybody loves programmatic for reasons so numerous and familiar we have no need to list them here. But let’s be honest, it can blindside brand managers, and leave them feeling like the mother who drops her kid off at school only to learn later that he’s been picked up by the police.

The truth is that listening to the consumer and transforming along with them is not only essential to the survival of any business, but when it’s done right it will also make a company thrive.

For many New Yorkers, visiting the museum is still not easy. But to the degree that our team’s work has helped New Yorkers face that traumatic day and grieve and heal, I am gratified.

While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing.