Audio not only creates a powerful 1-to-1 connection, but audio captures attention in a very different way from display and video.
By the Numbers
The Four Distinct Holiday Shopper Segments – And How to Reach Them
From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall holiday spend. And, for the most profitable holiday season, retailers must market to each one.
When Programmatic Buying Gets Placement Right
To maximize the opportunity with programmatic OOH, you need to have both an understanding of the uniqueness of OOH as a channel, as well as the capabilities of the ad tech ecosystem.
Why Retail-Apocalypse Is Affecting You
To restart the online-to-offline flywheel, your online content should be designed to promote offline traffic that delivers increasing marginal utility to the consumer. No one wants to feel like they wasted their time: Make the effort to deliver utility, and t
Making the Most of Facebook for Small Business
With over 100 million hours of video watched on Facebook every day, you’d be doing yourself a disservice by not taking advantage. Facebook’s business tools have made it easy to target your videos in a way that best connects with your core audience’s viewing habits.
The Rise of Intelligent Marketing
Driven by technology, digital transformation is an underlying shift in the way live, work and communicate. It infuses intelligence into the landscape of our lives, enabling us to accomplish things once only dreamed possible.
The Mavericks of Publishing: What We Can Learn from the Digital Leaders of Content
Historically focused on content creation, a portion of the industry doesn’t have a full comfort level yet with their analytics, or an understanding of how much data can do for them.
Why ROAS Will Never Be the Same
You would think that, in this age of analytics, understanding ROAS would be easier than ever. Instead, we’re often drowning in data, and at the same time, unwilling to let go of old habits when determining budgets and allocating dollars.
The End of the Traditional Advertising Agency
Data is just the beginning of the journey towards better advertising. Once assembled, the data must be properly studied with the help of a skilled data scientist.
A Balanced Meal
In the age of Big Data, advertisers are hyper-focused on quantitative benchmarks and measures, which occasionally causes us to overlook qualitative data that is necessary in understanding the complete scope of what we aim to accomplish.