Here’s what happened inside the Out of Home industry as Hurricanes Harvey and Irma hit Texas and Florida.
By the Numbers
Developing a Mobile App Strategy: Steps to Take
Developing a mobile application from scratch takes time, research, and a lot of hard work if you want the results to be effective and benefit your business.
Curated Deals – the Future of Exchanges
Historically, DSPs and SSPs have worked in a somewhat adversarial fashion. DSPs have an incentive to buy inventory at the lowest price possible, whereas SSPs want to charge the highest price.
Understand Where Data Comes From – So You Can Know Where You Are Going
In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically.
7 YouTube Ads We Definitely Wouldn’t Skip
Here are 7 ads that we feel Pass the Skip Test – spots so good they’re probably more entertaining than the funny cat video you clicked from social media, and they’re definitely worth a watch.
Virtual Reality Pop-Up Shops Are the Future of Experiential Retail
It’s time that we use VR’s available tools to remove the barriers and revolutionize the way we connect with one another.
What Game of Thrones Character Should Write Your Brand’s Messaging?
If a Game of Thrones character became a Westerosi copywriter, which of today’s brands would use their skills to full capacity?
Art and Analytics: How Creatives and Strategists Can Play Nice
Remember, data is not the enemy of creative, nor is it the knight in shining armor.
Why Your Company is Terrible at Content Marketing and What You Can Do About It
Only by breaking content marketing into its components, more precisely sorting out who should be creating each and coordinating the output can brands succeed in reaching the right people with the right content at the right time.
The Fate of Facebook Micro-Influencers
Facebook’s new features are validation that influencer marketing works, that Facebook and other social platforms see the value and want to capture a share of it.