Which is the better platform for your business? The answer isn’t as simple as you might think.
By the Numbers
NFL Marketing Takes a Page from Hollywood’s Playbook
From a brand standpoint the NFL wants to remain on the forefront on popular culture in order to ensure that the brand doesn’t get old, or seen as something that your parents followed that may no longer be relevant.
3 Trends Changing the Fan Experience and the Future of Live Sports
The rise of live streaming and on-demand media continues to redefine the fan experience, providing sports fans with a deeper connection to their favorite teams, while also opening up new opportunities for brands.
Here’s What You Need to Know About Facebook’s New Advertising Features
Facebook’s advertising presence has been a moving target lately. The social media giant announced several new updates to its advertising offerings last month, including features like household targeting, Messenger app ads and Marketplace ads.
7 Brands with the Most Hilarious Tweets
When it comes to social media marketing, the best way to be successful is often through humor. These eight companies nail it, whether it be by sending snarky replies or using what’s happening in the world around us as a way to promote themselves.
Is User Generated Content Right for Your Brand?
User generated content (often abbreviated to UGC) is promotional brand content created and shared by users, fans, and brand advocates. As opposed to influencer marketing, UGC is unpaid and usually created by average, everyday consumers.
How Winning Brands Demonstrate Social Purpose
The concept of CSR is something that has been around for many years, but where it’s been seen as simply green-washing its impact has been limited. Social purpose needs to be clearly aligned to the businesses core values and functions to be truly successful.
School is Always in Session for Brick-and-Mortar Retailers
Brick-and-mortar retailers, who have seen online rivals like Amazon encroach on their territory, are sure to be concerned about generating sales amid increased competition during this important time of the year.
Google and Walmart Partner for the Future
Google and Walmart announced a strategic partnership using Google’s apps and Walmart’s 4,700 stores and fulfillment centers. Currently Walmart’s online traffic is half of Amazon’s, but by partnering with Google, they look to take on the Prime giant with an eye to the future.
Earning the Trust of Today’s Consumer
To gain a better understanding of how brands can earn consumer trust, REaD Group recently commissioned research into retail trends, which found that Amazon is the most trusted retailer by consumers.