German philosopher Arthur Schopenhauer, who died in 1860, made three points about truth that have held true in the advertising business for many, many years. He said, “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”
By the Numbers
Gen Z & Brand Loyalty: How to Persuade a Generation of Marketing Skeptics
Generation “Z” comprises of people born generally between 1995 up to 2010. Although there is little agreement on that specific date range (or even the term Gen Z itself), the one thing that’s certain is that these individuals are unlike any other demographic grouping we’ve seen in history.
Making Sense of Big Data: Just Say the Words
While businesses have gotten savvier about collecting and warehousing the data, there’s still a serious gap in understanding the data. What good are reporting tools if they take a Master’s degree to understand?
Selling Your Products on Amazon: A Brand’s Guide
There’s no doubt about it, Amazon is a force to be reckoned with, but if brands aren’t informed, prepared to handle the demand, and maintaining close attention their selling strategy, things can spin out of control.
5 Companies That Aren’t Verified on Twitter But Should Be
In this day and age, it often seems like anyone and everyone is verified on Twitter. While it may appear that way, there are still several noteworthy companies that have yet to receive that blue check.
How to Run B2B Facebook Advertising
In May 2017, Facebook announced they had reached 1.9 billion monthly users, so it’s very likely that your target audience is on the site and checks their newsfeed regularly. By not targeting your audience on Facebook, you are missing out on a fantastic opportunity to market your business.
10 Amazingly Creative Instagramming Brands
Though there are many, many brands out there that raise the bar for creating above and beyond the norm, here are the 10 we think are absolutely killing it on Instagram right now.
Four Tactics to Overcome Common PPC Advertising Challenges
In this article, Adzooma, the online advertising platform for small business, offer tips and look at some tactics you can use depending on which common PPC challenge you are facing.
Optimize Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest the time to research their background, and you’ll build a valuable, lasting relationship.
Departments of Transportation Post Effective, Creative Billboards for Safety
Santa Fe, NM – Some of today’s most creative, effective ads in out of home…