SEO has become one of the most widely talked about and highly sought after skillsets in the digital sphere. But with all the chatter, comes a lot of information—sometimes right, sometimes wrong—that inevitably gets passed around.
By the Numbers
Marketing Connectivity is a Human-Centric Art
Marketing needs a fresh approach. Tech solutions and social media connectivity may be game changing tools that brands can manipulate to great effect, but they’re still just that – tools to be used not principles to be followed. We all need to hear the digital message loud and clear – handle me with care.
Bots for Social Business: Best Practices for Approachable Automation
The moment someone brings up the word ‘bot,’ people think of one of two things: either an apocalyptic terminator seeking to destroy humanity or an annoying autoresponder that is the source of constant frustration.
How To Get The Most Out Of Your Digital Marketing Budget: Where To Allocate & Why
Allocating marketing budgets is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high.
3 Ways to Crush Your Next Social Media Campaign
One of the most highly-touted social campaigns is Taco Bell’s Cinco de Mayo Snapchat lens. While the lens was only around for 24 hours, it was viewed 224 million times—making it the most successful campaign in the app’s history at the time.
Irish Marketing Technology Cluster Thrives on Common Ground
Last year, U.S. digital ad spending surpassed television for the first time. With online campaigns easier to target, track and customize, a growing cluster of startups in Ireland has formed around the potential to deliver more impact for the advertiser’s dollar.
Three Means to an End: Lessons in Digital Marketing
Any brand worth its salt today is giving serious thought to how best to engage with audiences, stay relevant in consumers’ eyes and maximize value in the digital-first universe we live in.
Snapchat’s Paperclip: A Gift to Social Good
No one panic, but you can add links to Snapchat. YOU CAN ADD LINKS TO SNAPCHAT. While this news is undoubtedly exciting for brands, media companies, bloggers and others who have content to be consumed, it’s even more exciting for nonprofits and social do-gooders.
Wake Up Call: Stop Wasting Time on Yesterday’s Metrics
Have you ever woken up with a startling realization that you’re wrong about something very important? Somehow while you were asleep your brain connected two points in a way that you somehow missed while awake, yet your mindset is nonetheless permanently altered.
Young Creatives are Rewriting the Rulebook
The media world is changing rapidly, driven by consumer demand and adoption of new platforms like Snapchat and Instagram. The millennial generation fuelled the digital revolution, flocking to Facebook and YouTube, but millennials are now fully fledged members of the global workforce.