The great thing about responsive web design is it allows a webpage to quickly adjust its sizing and content based on the device someone is using. And that’s probably why it’s become popular as a cost-effective alternative to designing a separate mobile site for many brands.
By the Numbers
It is Time to Rethink Some of Your Marketing Competencies
In today’s society, this is not sustainable for any company fighting for its share of attention in a world of always-on customer engagement. Instead, companies must adapt and grow to be competitive.
Will Longer Content Increase User Engagement?
How can you move away from consumer interruption and towards consumer engagement? Long form content may be your yellow brick road.
Prospecting vs Retargeting: Making the Most of the Marketing Mix
With the customer journey becoming ever more complex, the race is on to reach the right customer at the right time with the right messaging, all before the next-best brand comes along and steals the limelight. But how can this be achieved?
Social Media for Small Business: Which Platforms are Right for You
Not sure where to start with social media for your small business? Don’t fret, here is a simple breakdown of the most popular platforms and how your small business can maximize your approach.
Our Obsession with the GIF – A Native Storytelling Device
Whatever your stance, there’s no arguing the GIF’s longevity and dominance in popular culture. As the format turns 30 this year, I’d like to raise a glass to how it has highlighted the importance of native content on social media and inspired new video formats we see emerging today.
Greener Pastures for Chick-fil-A Cows?
In the summer of 2016, Kern learned that Chick-fil-A changed ad agencies after 22 years with The Richards Group in Dallas, creator of the iconic “Eat Mor Chikin” campaign launched on 3-D billboards in 1995.
The Second Coming of Programmatic: Time Waits for No Ad
What struck me the most at this year’s Cannes Lions festival wasn’t that, after all these years, schmoozing in the south of France is still alive and well (it is)—but how next generation of programmatic is here and it’s going to change everything.
The Psychology Behind the Trump Effect on Marketing
Few can argue that Donald Trump’s ascension to the presidency of the United States, and his impact on the role of commander-in-chief, has had a profound effect on the entire country, even the world.
Short-Form vs Long-Form Video: The Answer is Sometimes Both
For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.