By the Numbers

Apple recently announced a new Safari web browser that will curb the number of times a brand can follow people around the internet with retargeting ads.

As brand marketers, we all know that the challenge of gaining a consumer’s trust is a major undertaking. But because users won’t become customers unless they trust in our brand, we also know that building trust is a challenge worth meeting.

What makes a brand a brand? Let’s hazard a definition and say this: a brand is the sum of its experiences. That, and differentiation.

Most of the best UX designs, informed by behavioral science, are so seamless that we barely register them.

A month of ad-blocking news is nearly behind us, and, between Google’s new ad-block browser option and Apple’s autoplay-video blocking updates to Safari, it might seem that advertisers have never faced a more challenging landscape.

In the world of media, I operate within the primary functions of efficiency and measurability, to the extent that the art of human relationships can seem at risk, almost archaic.

This was my first time attending the Cannes Lions festival.  My role is in data, so I gravitated towards the categories with obvious data connections, and was specifically excited to see the work in the Creative Data category.

The rise of the on-demand economy is disrupting billion dollar markets – from retail, travel and transportation to healthcare, financial services, insurance, cable and utilities. In fact, a recent survey by Pew Research Center found that 72% of American adults have used on-demand services.