With the release of the summer’s first major blockbusters, it’s time to talk about the major shift underway in movie marketing–the shift towards short-form content.
By the Numbers
If the Tech Works, Who Catches the Cold?
The big 5 Agency holding companies, the top suppliers, the big investment: all point to a big American sneeze, and the UK is happy with the runny nose.
Leveraging Your Brand’s Digital Presence for Customer Service Initiatives
Nothing turns a consumer off a brand faster than bad customer service. Once the damage is done, it can be very difficult to convince a customer who has been burned by bad service to give your company another chance.
VR Society Launches All-New VR Conference for Advertisers and Media Professionals
The launch of the all-new conference is the next step in The VR Society’s continual effort to rollout virtual and augmented reality technologies in the brand and media communities.
What’s Brewing Under the Rooftop Billboard?
Beer. Lots of beer.
This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes.
4 Steps to Creating an Earned Influencer Marketing Strategy
Influencer marketing can be a tremendously valuable tactic to introduce your brand to new audiences by prospecting, generating new engaging content, and adding a touch of authenticity to your marketing efforts for both paid and owned media.
OOH Advertising Applications for AI Discussed at #AWAsia
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized.
Three Things Fatherhood Has Taught Me About Ad Tech
Parenthood is a never-ending learning experience. As the father of a 7-year-old boy, I’m constantly learning new methods and approaches to the madness that is being a dad.
Tomorrow’s Filmmakers Today: The Bridge Between Hollywood and Latin America
Tomorrow’s Filmmakers Today, an intensive 10-day professional program for emerging Latino filmmakers, kicked off this week in Los Angeles.
A Beginner’s Guide to Digital Advertising
For those businesses that are new to digital advertising, or who have some experience in one channel but not others, it’s helpful to get an overview of the different types of digital ads at your disposal.