To survive the online revolution, retail stores should study a similar period of mass disruption – the fabled decade of the 1950s, when the advent of television nearly destroyed the movie industry of its day.
By the Numbers
Risks of Digital Advertising and the Value Provided by “People-Based” Measurement
This article will focus on whether ads are reaching the intended audience, as well as the meaning of digital ad transparency and accountability, and the value they provide to ad sponsors.
Your Midnight Moment: Enter to Showcase Your Work in Times Square
The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment for the full month of September 2017, 11:57 PM – 12:00 AM, in celebration of the 14th edition of Advertising Week in New York.
Ooops! Use Social Media to Avoid a Derecho of Crisis
Social media can be a derecho of crisis – a storm of opinion, criticism and conversations that are fast-moving, complex and devastating. Seasoned professionals working in strategy, public relations and crisis-management tend to be of the opinion that it’s not a matter of “if” a crisis will occur, but rather “when.”
Is Your B2B Content a Killer Experience, or an Experience-Killer?
It’s true, B2B content marketing has had some dull moments in its history. But in the past few years, we’ve witnessed a renaissance of sorts, with B2C and B2B content tactics rapidly converging.
A Roadmap to Greater Content Marketing Success Using LinkedIn
Here are a pair of startling statistics pulled from the 2017 Content Marketing Institute report: Half of B2B marketers say their content marketing strategies aren’t working, and only 37% have documented their strategies.
Psst Brands… Your Social Media Measurement Inefficiency is Showing
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print.
Seven Brands that are Killing It with UGC Video
Savvy brands are creating campaigns that resonate with their audiences. From Ridley Scott’s interpretation of a single day on Earth, through to Pepsi’s clever use of “Superfans” – here are seven of the best.
The Impact of Snapchat and Tagboard on Live Sports Events and Broadcasts Around the World
Social media integration across screens continues to redefine the way fans interact with sports teams, broadcast networks and brands – from live events and mobile, to web and traditional TV.
The Next-Generation of Virtual Reality for Brands and Marketing
If we gauge virtual reality’s mass-market impact by what’s happened since the launch of Oculus Rift, in 2016, then by that measure we’re at the start of year two in its history.