According to the latest comScore report, mobile devices represent over 60% of the total digital time spent online in Asia.
By the Numbers
How Marketers Can Tap Into the Next Wave of Broadcasting
Doom and gloom predictions about television have come down every year since the internet stopped being the channel you spent your leftover media dollars on and became a spending priority.
Happy Birthday Oculus
It’s been just over a year since the Oculus Rift was released to consumers and it’s time to take a look back and re-evaluate. Has VR technology lived up to the hype?
Is the New Middle-Eastern Shopper Sending Luxury Down the Silk Road?
According to Luxia, the Global Hotel Media platform, this summer will see a rise in Middle Eastern guests, who armed with a favourable ‘Brexit’ exchange rate and sophisticated tastes could give luxury brands the lion-share of overseas shoppers’ attention.
Is the Programmatic Open Market Ready for Video Advertising?
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyeballs and, as a result, budgets.
Opportunities and Challenges for Total Audience Measurement in Japan
TV audience measurement has a long history, starting with Nielsen’s initial measuring of TV viewership in the U.S. more than 50 years ago. However, in the fall of 2016, following the recent rise of digital TV and online streaming, a significant advancement in TV measurement emerged.
Rise of the Machines – The Next Big Revolution in Tech
Machine Learning’s potential to reveal hidden information in data is amazing and it’s already a part of our daily lives. However, as MediaMonks’ Technical Director Michiel Brinkers reflects in this post, its possibilities are still largely unexplored.
How Financial Marketers Can Utilize Programmatic to Take Advantage of Market Fluctuations
When faced with these fluctuations, marketers need strategies that allow them flexibility in messaging and the ability to switch tactics quickly while remaining on task.
Time to Refresh your Targeting? 4 Criteria to Assess the Quality of Your Data
The explosion of big data over the past decade has given marketers the ability to make data-driven decisions in place of gut instinct and anecdotal evidence.
Advertising Supports Transit
More high-def screens. More real-time info for customers. And, more non-fare revenue for transit.