As the clock strikes midnight on Dec. 31 and millions of New Year’s Eve revelers stand in the crowd and tune into New York’s Times Square festivities to watch the ball drop, they also catch sight of some of the most expensive, visible outdoor advertising real-estate in the world.
By the Numbers
The Latest Video Content Marketing Trends in Japan
Unlike the rest of the world, share rates are going up in Japan, with a YoY increase of 44%*. It shows that advertisers in Japan have upped their game over the last 24 months – creating more engaging content and reaching more people.
VR is Not Long for This World
Following every cool new trend comes the expectation that it’s going to go “mainstream.” Artificial intelligence threatens to replace jobs, social media takes up 30% of time spent online, and more than half of U.S. households connected to the internet now subscribe to at least one streaming video service.
Forget Cost Per View. What is Your Cost Per Human?
If you still think viewability is the key to optimising the performance of online brand campaigns, then you have got your head in the sand, says Marco Ricci, CEO of global audit verification firm, Adloox.
Effectively Reaching “Giving Generations” via TV – Part 2
For every advertiser, TV ads provide unparalleled reach, recall-ability as high as 60%, trustworthiness and, as we discussed in the previous article, a proven “kicker effect,” driving digital activity.
Effectively Reaching “Giving Generations” via TV – Part 1
Make no mistake, the non-profit space is an ‘industry’. And while the bottom-line goal is to help others, non-profit is similar to other industries when it comes to the challenges around brand awareness, differentiation and making money. In this case – attracting and keeping donors.
Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.
Beyond the Scrum: 3 Lessons in Ad Tech I Learned from Playing Rugby
As a former rugby player, I never imagined the sport’s terminology would follow me into my professional career.
Optimize Digital Ad Performance with These Simple Tactics
There isn’t much doubt that being successful with banner advertising is becoming increasingly difficult.
How Savvy Millennials Use Social Platforms to Research Future Purchases
New consumer research has shown that 18-24 year olds are spending most of their time online on social media platforms. These social platforms have evolved to offer a variety of tools and techniques to help users search and discover products, brands and people that could be of interest to them.