It’s springtime, which for advertisers means one thing: Upfronts. This year should play out even more interestingly than recent years.
By the Numbers
Are Online Advertisers Aware of Their Privacy Obligations?
Internet Service Providers (ISPs) are left with a gap in regulatory privacy protection; meanwhile, advertising platforms such as Google and Facebook are still subject to the privacy controls of the FTC.
Will Facebook’s Latest Camera Strategy Spell Trouble for Snapchat?
It’s no secret. Facebook has been chasing Snapchat’s ghostly “cool kid” trail for what seems like forever.
How to Leverage Digital Communications When Dealing With a Brand Crisis
Social media intensifies the spotlight on companies in crisis. Before the digital age, an event like what happened on the United flight would have been reported by the media and maybe discussed among friends.
Achieving Music Diversity: Three Keys to a Quality Streaming Music Experience
For some, music is the foundation of daily life—for others it’s just a way pass the time at work. There are those who want to hear every Top 40 track. And others who avoid the mainstream like the plague. Some listen to Joy Division. Others Taylor Swift. Or both.
Whose Brand Is It, Anyway?
Today’s brands must answer to several powerful constituencies. Two key stakeholders—retailers and the consumer—often exert so much influence over a brand that a marketer may well ask: “Whose brand is it, anyway?”
Conversations Quickly Eradicating Campaigns – What’s Your Secret Weapon?
Today’s marketing resides in an always-on, always-engaged digital world, where a consumer continuously interacts with a brand through a variety of channels and media.
Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy
In 2020, it’s estimated that CPG and consumer products and brands will spend a whopping $10.26 billion on digital advertising. Yes, you read that right. $10.26 billion!
Messaging Wars: Intelligence is King
It’s hard to believe that it was just over 10 years ago that the smartphone emerged as the technology of choice – revolutionizing how we get around, consume media, acquire information, among many other facets of life.
Fishy Business
The industrial revolution took us out of the fields replacing the muscles of man and animal with steel.