By the Numbers

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: the attention of its recipients.”

In our post-truth, algorithm-laden and filter bubble-rich world, we bandy the terms of serendipity, surprise and delight around.

While many may be concerned about what’s going to happen to the economy under the new President, events outside the country may actually be what tips the scale toward a recession, or not.

Reach. Engagement. Action. Oh my! These are just a few of the typical key performance indicators (KPIs) associated with ad campaigns. And, when it’s time to analyze performance, there are a number of factors that can influence the strength of these metrics.

As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry.

Late last month the United Kingdom filed Article 50, officially notifying Europe of its intent to leave the European Union. This will most certainly impact the global economy, but can we trust our current forecasting systems to prepare us for the economic impact of Brexit?

Turning off the billboard lights in London’s Piccadilly Circus, says the BBC, is quite rare:  during World War II and solemn occasions such as funerals for Churchill and Lady Diana.  In January, this iconic illuminated attraction was switched off for renovation.