College basketball fans look forward to the month of March every year. The NCAA Tournament, also known as March Madness, is where every game matters
By the Numbers
How Social Media Influencers Can Drive a Movement
Back in early March, International Women’s Day 2017 drew the masses to the picket lines. In Europe, the celebration is nothing new: International Women’s Day originated in Russia over 100 years ago as a day for women to protest in solidarity.
Time for Social to Grow Up
The beauty of social media is the pace. It’s a fascinating, exciting, ever-changing place that has driven new opportunities for brands mirroring the growth in capabilities, ad units, tech options, and the channels themselves.
Emotion: Is Programmatic Taking The Crucial X Factor Out Of Advertising?
“Hey, I know you bought that kettle three weeks ago, but I was wondering if you’d like another kettle?”
1 hour later…
The Fight Against Today’s Inconvenient Truth
The truth can be inconvenient, particularly when it challenges the politics, economics and societal functions of our daily lives. But for Al Gore, former Vice President of the United States, the truth is also devastatingly undeniable.
Bridging the Gap to Empathy: Realising Technology’s Cognitive Capabilities for Brands
People are now literally voicing their concerns to technology – they are showing their emotion, expecting the technology to listen, watch and understand.
The Total TV Guide to Telling Stories
When marketers look to tell their stories and deliver better advertising across multiple screens, they need to consider the entire video ecosystem through a single lens: that of Total TV.
Should Adland Care About the BBC?
As my mum shouts from the lounge, “quick it’s starting,” I’m rushing from the kitchen spilling boiling tea on my hands. The gentle scolding is worth it, it’s 8 pm on Sunday evening in 2006 and Planet Earth is about to come on the telly.
Emotional Intelligence: The Next Data-Driven Revolution in Marketing
Meabh Quoirin of the Foresight Factory has spent well-over the last decade fine-tuning how to pull the data and what, specifically we really need to be looking at in the data.
Marketing to the Future: A CMO’s roadmap to Digital Transformation
Digital transformation can only really start when a business shifts its entire thinking to put the customer first and collaboration is the key to its success.