With box-office hits such as Moonlight, I Am Not Your Negro, and I, Daniel Blake putting the focus on social causes – can the films we make and watch change society for the better?
By the Numbers
Is Spotify Leading the Way to an Ownership-Free Society?
Think of shared playlists, digitally rented films, unlimited access to second homes, shared offices … as temporary access to these things becomes more reliable, and the concept of ownership as a desirable entity disappears, is this the end of ownership as we know it?
Transcending Language with Emojis
One of this summer’s most anticipated movies features none other than the much loved, emoji. Since Apple launched the first emoji keyboard in 2011, they’ve spread like wildfire.
The New TV Ecosystem
Most audiences, 85% or more, still consume linear video via television in the UK, however the remaining 15% are considered “early adopters” with consumption habits spread across multiple platforms and devices.
Cutting Out the Middle Man – Direct to Consumer Influencer Marketing
The concept “celebrity” is ever evolving, but the effect it has on fans has remained unchanged.
Put Your Brand In The Driver’s Seat: Autonomous Cars And The Future Of Marketing
Are driverless cars really part of our collective future? Well, given expert predictions they will go mainstream by 2025, let’s bet they will be, and start thinking about the seismic shifts ahead. Not as car-geeks but as marketers of course!
Tactile Marketing: The New Killer App in Healthcare?
In the digital-centric 21st century world that we now live, communication seems to have distanced itself from actual “talk” and ventured into non-vocal forms such as emails, texts and digital messaging.
Millennials: How Can Brands Earn Their Loyalty?
Millennials are America’s biggest generation and they’ve got money to burn. At 75.4 million strong, they’ve overtaken baby boomers as the nation’s largest living cohort, and from 2017 are due to spend $200 billion annually.
Digital Trends That Are Transforming the Travel Industry in 2017
As well as price and choice, there are a number of other external factors that are changing the travel marketing industry. Only with a complete understanding of these factors through data can you ensure your travel marketing is on target.
Lights… Action! Billboards Showcase Environmental Progress
Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states.