Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing.
By the Numbers
The Future of Car Sales: Click, Collect and Cruise
Cast your mind back 10 years and you might have been dubious about buying products online. Would the product be right? Could you trust the retailer to send you your product? Would returning it if it wasn’t right be a hassle?
Get Pumped! Which Gas Brands Fuel the Most Visits by State?
Wazers have a vested interest in fuel stations given they’re all on the road. Let’s take a look at brand preference across the 50 states.
The Modern Millennial Marketplace
The tech-wielding, social media-savvy millennial workforce has arrived in full force, and with it, new ideologies, new expectations, and new ways of doing business.
Why Immersion Matters in 2017
Immersive is having a big cultural moment. From restaurants to concerts to museum exhibitions – these days, if an experience doesn’t hit every sense, it is simply not enough.
10 Digital Marketing Tools to Make Life Easier
A good set of marketing tools will not only help you manage campaigns more efficiently but also better, offering insights and/or features that help optimize and improve your campaigns.
Four Lessons UK Broadsheets Can Learn about Innovation from Netflix and Spotify
With 2016 print ad revenues expected to be as much as 20% down, competition for readers and advertisers from Facebook and Google and a growing mistrust of media brands, UK national newspapers are facing a fight for survival.
Capitalising on Mobile Video Demand
With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the industry respond to consumer demand for video anytime, anywhere, and on any device?
A Glossary of AI Terms for Marketing
This quick-reference glossary is based on some of our internal cheat sheets, along with our articles on how to talk to your data scientist and how machine learning will turn the marketing world upside down, are part of our effort to share what we’ve learned.
Media Planning in the Age of the Filter Bubble
Digital has the power to make our lives better; to make us more connected, enable us to make decisions easily. However, the creation of filter bubbles are having a profound effect on life in general, as well as on marketing efforts.